REALTOR® Designations
 
When buyers and sellers see initials behind a REALTOR®'s name, it means that this REALTOR® is a committed professional, not content just to take the courses needed to get and maintain a real estate license, but determined to improve his or her professional skills. They have devoted time to attending advanced educational courses and taking examinations to earn these designations.
 
Designations:
 
· Enhance your image. You can show clients and customers your designations to illustrate your professionalism 
  and expertise. There's a strong correlation between real estate licensees' level of professionalism and their
  earnings potential.

· Add to your knowledge. You'll learn valuable information and techniques that can help you expand your business.

· Give you a ready-made network. You'll find other designees to be great sources of ideas and referrals.

· Point you toward new resources. You'll learn about specialized publications and seminars, among other 
  services, that can help you figure out how to bring in new business.

Thirty-Three percent of REALTORS® hold at least one designation awarded from one of NAR's affiliated institutes, societies, and councils. The most widely held designations are GRI, CRS, and ABR.
  • Twenty-two percent of REALTORS® are Graduates, REALTOR® Institute (GRI).
  • Twelve percent of REALTORS® are Certified Residential Specialists, which signifies that the real estate professional specializes in listing properties, selling, and investing, as well as mortgage financing and computer applications. REALTORS® are able to earn a CRS designation through the Residential Sales Council.
  • Ten percent of REALTORS® are an Accredited Buyer Representative (ABR). The ABR designation, which is the only nationally recognized designation for buyer's agents, is available through the Real Estate Buyer's Agent Council.
  • Less than 5% hold all three

Similar to education, there is a positive relationship between holding a REALTOR® designation and income.

  • The typical REALTOR® holding at least one REALTOR® designation typically earns 48 percent higher than the REALTORS®. who do not hold designations
 
ABR, Accredited Buyer Representative
With over 40,000 members, REBAC is the largest association of real estate professionals focusing on all aspects of buyer representation. Over 30,000 ABR® designees have completed the REBAC course, passed the test and provided documentation of buyer agency experience.

REBAC (Real Estate Buyer's Agent Council)
Contact REBAC, 1-800-648-6224, or visit the REBAC Web site.
 
ABRM, Accredited Buyer Representative Manager
Geared to real estate firm brokers, owners and managers that have or wish to incorporate buyer representation into their daily practice, designees have taken and passed both the ABR® and ABRMSM course and provided documentation of past management experience.

REBAC (Real Estate Buyer's Agent Council)
Contact
REBAC, 1-800-648-6224 or visit the REBAC Web site.
 
ALC, Accredited Land Consultant
ALC's are the recognized experts in land brokerage transactions of five specialized types: (1) farms and ranches; (2) undeveloped tracts of land; (3) transitional and development land; (4) subdivision and wholesaling of lots; and (5) site selection and assemblage of land parcels. Acquire valuable skills through educational offerings leading to the ALC designation.

REALTORS® Land Institute (RLI)
For information on the ALC designation call 1-800-441-5263, visit the
RLI Web site or e-mail RLI.
 
CCIM, Certified Commercial Investment Member®
CCIMs are recognized experts in commercial real estate brokerage, leasing, valuation and investment analysis. The CCIM business network includes more than 7,500 designees and an equal number of candidates principally in North America, but also in Asia and Europe. CCIMs are backed by a respected education program, as well as superior technology products and business resources.

CCIM Institute
Call 1-800-621-7027, visit the
CCIM Web site.
 
CIPS, Certified International Property Specialist
The CIPS network is comprised of 1,500 real estate professionals from 50 countries who deal in all types of real estate, but with one common element: they are focused specifically on the "international" market. Whether traveling abroad to put deals together, assisting foreign investors, helping local buyers invest abroad, or serving an immigrant niche in local markets, CIPS designees are consumers' best resource to ensure they are dealing with a professional skilled in the unique aspects of international real estate.


NATIONAL ASSOCIATION OF REALTORS®
Call NAR Customer Service at 800/874-6500, e-mail
NAR International or visit the CIPS Education Web site.
 
CPM, CERTIFIED PROPERTY MANAGER®
Acquire valuable real estate management skills through educational offerings leading to the CPM® designation. CPM® members have the competitive edge in every area of real estate management from residential to commercial to industrial.

Institute of Real Estate Management (IREM)
Contact Customer Service at 1-800-837-0706, Ext. 4650 or visit the
IREM Web site.
 
CRB, Certified Real Estate Brokerage Manager
The Certified Real Estate Brokerage Manager (CRB) designation is recognized industry-wide as the measure of success in brokerage and real estate business management. The designation is awarded by the Council of Real Estate Brokerage Managers to REALTORS® who have completed the Council's advanced educational and professional requirements. CRB designees consistently increase their level of industry knowledge, advance their earning and career potential, increase their firm's profitability and benefit from active involvement in our network of real estate professionals. The new CRB Designation Program now provides credit for management experience, higher education and previously earned NAR designations. Additional credits can be earned through the Council's management education programs delivered live or by Self Study on CD-ROM.
 
Council of Real Estate Brokerage Managers
For more information, contact
CRB, call 800.621.8738 or visit the CRB Web site.
 
CRS®, Certified Residential Specialist®
Agents can maximize their potential by earning the CRS® Designation and joining the organization that has served top-producing residential sales agents since 1977. The more than 35,000 CRS® Designees benefit from nationwide referral opportunities, a professional image that attracts customers, and sales and marketing support. The CRS® Designation is awarded to experienced REALTORS® who complete advanced training in listing and selling, and meet rigorous production requirements.

Council of Residential Specialists
Contact Customer Services at 1-800-462-8841, visit the CRS Web site or Georgia Association of Certified Residential Specialist GACRS site.
 
CRE, Counselor of Real Estate
The Counselor of Real Estate ? or CRE ? is a member of The Counselors of Real Estate, an international group of recognized professionals who provide seasoned, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE designation. Membership is by invitation only.

Counselors of Real Estate
Call 1-312-329-8427 or visit the
CRE Web site.
 
GAA, General Accredited Appraiser
Certified general appraisers wishing to increase their visibility should consider pursuing the GAA designation. The GAA designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®.

NATIONAL ASSOCIATION OF REALTORS®
Call 1-800-874-6500 ext. 8393 or visit the
NAR Appraisal page .
 
GRI Graduate REALTOR Institute
Members involved in residential real estate who want a solid base of information for their practice will want to participate in the REALTOR® Institute program and earn the GRI designation.

New! 2003 Graduate REALTOR® Institute Study (174K PDF file >>)

NATIONAL ASSOCIATION OF REALTORS®
Contact your State REALTOR® Association for course dates and locations or go to the listing of State REALTOR® Associations available here.

NAR maintains a clearinghouse of information for individuals interested in the GRI program. For more information, visit the new GRI site.

 
PMN, Performance Management Network
The Performance Management Network (PMN) is a new REALTOR® designation that's built from the ground up to bring you the real-world skills, the know-how and the tools that will keep your business out front and on top of a lighting-fast market. This designation is unique to the REALTOR® family designations, focusing on the idea that in order to enhance your business, you must enhance yourself. The curriculum is driven by the following topics: negotiating strategies and tactics, networking and referrals, business planning & systems, personal performance management and cultural differences in buying and selling.

Women's Council of REALTORS®
Contact the WCR
Education Department, 1-800-245-8512 or visit the WCR Web site.

 
RCE, REALTOR® association Certified Executive
Association executives interested in demonstrating commitment to the field of REALTOR® association management should pursue the RCE designation. AEs are recognized for their specialized industry knowledge and their association achievements and experience.

NATIONAL ASSOCIATION OF REALTORS®
Contact Renee Holland, 1-312-329-8545. More information can be found at the Association Executives Homepage.
 
Residential Accredited Appraiser
Certified residential appraisers wishing to increase their visibility should consider pursuing the RAA designation. The RAA designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®.

NATIONAL ASSOCIATION OF REALTORS®
Call 1-800-874-6500, ext. 8393, or visit the
NAR Appraisal page.

 
SIOR, Society of Industrial and Office REALTORS®
Individuals certified with the SIOR designation are top producers in industrial and office real estate brokerage. SIOR's network includes more than 2,800 members in 480 cities in 20 countries on six continents. The Society's mandatory recertification requirement assures clients of the designee's excellence in the fast changing commercial brokerage field.

Society of Industrial and Office REALTORS®
Contact Membership at 202-449-8200 or visit the
SIOR Web site.
 

Certification Programs


 
At Home with Diversity Certification

A ground-breaking professional education initiative designed to provide America's real estate professionals with training and tools to expand their businessas well as homeownership opportunities for more Americans.

AHWD certification relays to the public that those certified have been professionally trained in and are sensitive to a wide range of cultural issues inviting a wider volume of business from a greater variety of cultures.

For more information on this course and its business principles, please visit the
At Home With Diversity sub-site or contact Diversity, 202/383-1201.

 


















 




 
REALTOR e-PRO®

REALTOR e-PRO® is a revolutionary training program presented entirely online to certify real estate agents and brokers as Internet Professionals. The NATIONAL ASSOCIATION OF REALTORS® is the first major trade group to offer certification for online professionalism.

REALTOR® e-PRO is not just about technology - it's about how you can leverage your most powerful asset, your people-skills, into doing more business on the Internet.

REALTOR e-PRO® gives you:
- Exhaustive Internet Training
- Unique Competitive Advantage
- Professional Distinction
- CE credit is now available in several states

For more information on the REALTOR e-PRO certification, visit the REALTOR e-PRO® Web site.

 
REPAsm, Real Estate Professional Assistantsm

REPA is a comprehensive two-day certificate course that provides an intensive introduction to the real estate business and to the specific ways support staff can become valuable assets to their employers. Every administrative employee in the brokerage office, from listing secretary to the personal assistant, will benefit tremendously from this quick-start program.

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Metro South Asociation of REALTORS®
Real Estate Institute
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Morrow, Ga 30260
(770) 477-7579
AnnRaymer@msar.org

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